Often, great design comes from a fusion of traditional style and modern sensibilities. The cigar industry is one heavily steeped in the luxurious – ornate lettering, velvet and leather textures, rich patterns and a heavy design with visual gravity. When presented with a web project from Nicaragua based AJ Fernandez cigars, our objective was to play with the textures of the cigars, and the old world feel of the South American countryside, layered with the modern layout and presentation of websites today. The result is a striking website which allows the cigars to truly sing, while reflecting the rich brand culture and history of AJ Fernandez. The warm and welcoming aesthetic of the site was applied to a WordPress Content Management System install and the hierarchy and navigation was developed to allow quick and easy access to each page of information.