We were tasked with revitalizing the online hub for the Los Angles based DENSO Auto Parts North America division, and making it easy to find your part and retail locations all within two clicks. Oh, and the other DENSO divisions like Heavy Duty had to jive with it too.
Using a Drupal platform, geometric angles, floating rotators, a strong menu bar, and in-your-face calls to action, we pumped up the value of this long-time automotive game changer. We also created a space for a large background image, making it easy to visually refresh the site by changing out the photo.
In short? Increased traffic to the Find My Part and Where to Buy functions, higher traffic flow to specific product pages, and more accessibility to the contact section. Plus, who doesn’t like an instant facelift just by changing out the background image?