CHALLENGE
It was our job to learn the ins and outs of the Toyota Entune system, and develop a visually enticing video conveying the features and layout of the product…without an actual car.
SOLUTION
Product research, storyboarding, writing and recording the narration, shooting the video, creating the graphics, editing the footage, adding the music, color correction…the list goes on and on to detail the creation of a simple product introduction video. One manicure, several scripts, and a few takes later, we produced a video which, under two minutes, quickly details the most sought after features in a simple and informative way – great for users to view while in the car exploring their new ride .