Revamping an Icon

CHALLENGE
How do you take on a total redesign of one of the most beloved brands in America – a brand that brought us Sriracha, and developed perhaps the sauciest fanbase in the world? How do you develop a new home for a brand that hasn’t had a facelift since the ’80s?

SOLUTION

We’ll tell you how: you take chances. Stark, bold, spicy, clean — this design captures the essence of Huy Fong Foods and their iconic rooster sauce. Built in WordPress using the parallax effect, we turned a massive archive of info into a fast-flowing visual experience. From the fiery red palette to the sleek, scrollable storytelling, this site doesn’t just inform — it ignites.

The new Sriracha website launched to a chorus of applause from their rabid fanbase — and earned more than just fan love. The redesign took home a Gold Davey Award for Website & Online Marketing and a W³ Silver Award for Best Brand Storytelling, celebrating the bold UX, clean code, and spicy strategy behind the scenes.