Luxurious Aesthetics

CHALLENGE How do you bring the heritage and craftsmanship of one of the world’s most prestigious cigar brands into the digital age? How do you craft a luxury cigar website design that honors AJ Fernandez Cigars’ legacy while delivering a modern experience steeped in culture and elegance? SOLUTION

The answer? Blend tradition with innovation. That’s exactly what we achieved for AJ Fernandez Cigars.

We began with a full redesign of their website, focusing on an immersive visual story. Rich textures, ornate typography, and subtle nods to the classic cigar world were combined with sleek modern UX. The result is a luxury cigar website design that highlights their exceptional craftsmanship and deep cultural roots.

Built on WordPress, the site offers intuitive navigation and a seamless mobile experience—designed to match the smoothness of the cigars themselves. But this brand refresh wasn’t limited to digital.

We also developed a cinematic, two-page print ad for the Autumn Cigar Journal. Inspired by Indiana Jones, it captures the thrill of discovery as a group of explorers unveils a hidden box of Ovals. The ad not only elevated brand storytelling, but quickly became a favorite in the cigar community.

To celebrate AJ Fernandez winning Best Branding from Cigar Journal, we created a premium catalog brochure. This piece showcases their full product line with bold imagery, clean layout, and reverent attention to detail—an extension of their website’s immersive style and tone.

RESULT

From web to print, we built a cross-platform experience that reinforces AJ Fernandez as a leader in luxury cigar branding. Our approach to luxury cigar website design helped bring their legacy into a new era—without losing the essence of what makes their brand iconic.