Off-Road-Approved

Factor 55 isn’t just another off-road gear company. They’re the mad scientists of mechanical design, driven by a passion for off-roading that runs deeper than a desert canyon. From Aerospace to Defense to the semiconductor industry, their team in Boise, Idaho, brings serious engineering muscle to the trails — and they’ve got the Finite Element Analysis to prove it. Every product is designed, tested, and destructively verified (in the best way possible) to ensure it’s up to the challenge — because when you’re stuck in the middle of nowhere, compromise isn’t an option.

THE Challenge

Factor 55 came to us with a killer product lineup but a website that was stuck in a different decade — living on Kendo and just itching for an upgrade. They needed a platform that could flex with their growth, handle 118 meticulously engineered products (some with up to nine color variations), and still make their customers feel like they’d hit the off-road jackpot. Add in military discounts, first-responder programs, and product reviews that deserved to be front and center — and you’ve got a recipe for one hell of a site migration.

THE SOLUTION

We took Factor 55 from non-commerce to eCommerce hero with a fully custom Shopify build—rugged, reliable, and engineered for performance. This wasn’t just a website move. We rebuilt the entire experience from the ground up, making it easy for both hardcore off-roaders and curious newcomers to explore and buy.

We integrated key tools like:

• Boost Search & Discovery for precise product filtering

• Helium Customer Fields for custom customer data collection

• ShipStation for streamlined fulfillment

• Judge.Me Reviews to give the community a voice

We also implemented Easy Tabs for clean, organized product pages and VerifyPass to automate perks for military and first responders.

ENGINEERING THE DETAILS

Every pixel of the new Factor 55 site was tested, tweaked, and tested again to ensure a seamless transition from the old Kendo platform. We handled redirects, optimized product data, and even built out dynamic content for dozens of educational and sponsorship pages — because Factor 55’s commitment to quality doesn’t stop at the product level. Our in-house team wrangled product variants, images, graphics, and reviews into a smooth, responsive experience that’s as solid on mobile as it is on desktop.

PUTTING THE PEDAL TO THE METAL

With a site that’s as tough as their gear, Factor 55 is ready to lead the pack in off-road innovation. We didn’t just build them a website — we built them a digital home that honors their roots in engineering excellence and off-road grit, all while keeping their customers at the center of the ride. And just like Factor 55, we’re always ready for the next challenge — whether it’s a product launch, a brand refresh, or a pit stop for maintenance.