Solution
Sometimes revising can be more challenging than the original creation. When SiriusXM and Lexus team up to promote the in-dash SiriusXM radio in select Lexus models, the campaign really needs to sing. Utilizing an existing commercial, we developed a new concept, shot additional footage, created graphics, laid in a new voiceover, selected new music to suit the new story arch, and edited all the footage down to flow properly.