CHALLENGE
How do you take a direct mail campaign out of the print age and into the digital world? How do you work across departments, from across the country, to develop a multi-platform campaign designed to appeal to males and females from the age of 25 to 60?
SOLUTION
You give the mailings visual appeal, drama, excitement – you focus on the viewer’s emotional connection with the content, and you do it with style. Fewer words, more images of larger than life stars – all designed to build a greater connection to the personalities listeners love, right in their vehicle.
RESULT
Tossing out the old letter style mailings and subbing in large graphics, an emotional pull, and highlighted offers translated to increased sales, more interest in the content, and traffic spikes to informative landing pages where viewers could discover new SiriusXM content to love.