Project
The 2014 trade show booth strategy for Los Angeles based DENSO Auto Parts was a fusion of product line showcases and new key product highlights around the interior of the booth, while the large exterior walls featured the “Built With It” concept. “Built With It” is a campaign designed to overcome the widespread belief that DENSO caters only to the Asian market. Utilizing large, dramatic graphics, this concept drives home the idea that Domestic, European, and Asian vehicles not only have widespread coverage of DENSO aftermarket parts, but are also built with DENSO parts, right off the production line. This trade show booth was created for display at the 2014 AAPEX trade show in Las Vegas, Nevada.