Automotive Branding

CHALLENGE

How do you showcase the precision and quality of DuraGo brake rotors through visuals?

For over 50 years, DuraGo has been a trusted name in automotive parts — and our design work reflects that legacy. To bring their brake rotors and product line to life both online and in print, we used sharp product photography, bold modern branding, and a sleek, intuitive website experience.

SOLUTION

Capturing the Details That Matter

We focused on showcasing what sets DuraGo apart: craftsmanship. Through expert macro product photography, we highlighted the fine details of their brake rotors and wheel hub kits. Every shot was carefully lit and composed to emphasize form, function, and engineering excellence.

In addition to visuals, we developed a cohesive brand identity across every touchpoint. From print catalogs to trade show graphics and a modernized website, the new look embodies DuraGo’s long-standing reputation for quality and their future-forward mindset.

As a family-owned business with more than five decades of experience, DuraGo has built a reputation for providing parts that meet the highest standards. Whether it’s rotors, pads, or hub assemblies, their products are trusted by professionals throughout the automotive industry.

RESULTS

A Visual Identity That Drives Recognition

The updated branding and photography now tell DuraGo’s story with precision and impact. Online, the refreshed website showcases their product line with immersive, detail-rich visuals—improving engagement and elevating the user experience.

In print and at trade shows, the new design system helps DuraGo cut through the noise, catching the eyes of industry professionals and reinforcing their leadership position.

As a result, DuraGo has seen increased brand recognition, stronger customer trust, and a visual presence that matches their decades-long legacy. Trusted for 50 years and designed for the future—DuraGo is ready to keep leading the way.