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Conversion Rate Optimization – CRO

Conversion Rate Optimization has been on the rise over the last several years.

Search Engine Optimization services have brought tons of new traffic to websites for our clients, but the most successful campaigns have been those whose websites have undergone Conversion Rate Optimization (CRO).

Conversion Rate Optimization campaigns have brought more customers to our client’s websites and less passive browsers.

A simple breakdown of Dogs of Design Studios’ approach to CRO:

  • Implement prominent Call-to-Actions
  • Fine tune purchase funnels
  • Advise marketing on policy for increasing lead generation (including Free Trials, Subscriptions, etc.)
  • Simplify busy website designs and narrow the focus for users on web pages
  • and more, depending on the individual needs of each business

Conversion Rate Optimization vs. Search Engine Optimization

The breakdown for the importance of Conversion Rate Optimization is simple. Let’s say your website has monthly statistics:

1,000 Monthly Visitors
5 New Customers / Month (at 0.5% Conversion Rate)

A Search Engine Optimization campaign brings the monthly statistics up to the following:

2,000 Monthly Visitors
10 New Customers / Month (at 0.5% Conversion Rate)

A 100% increase in monthly visitors only produces an extra 5 customers per month.

Alternatively, a Conversion Rate Optimization campaign gives the following statistics, just by focusing on attaining a 2% increase in the total number of conversions of the total traffic

1,000 Monthly Visitors
20 New Customers / Month (at 2% Conversion Rate)

The Best Approach: Conversion Rate Optimization & Search Engine Optimization Together

A campaign that utilizes both Conversion Rate Optimization and Search Engine Optimization will always yield the strongest results. An increase in the number of visitors as well as an increase in the CRO will yield impressive results.


Use the link below to read more about our specialized services, and as always, contact us if you want to start a conversation.