High-Octane Brand Thinking

DENSO

Industry: Automotive
What We Did: Branding / Website Design / Website Development / Print / Photography / Video Production / Advertising / Digital Marketing / Industrial Design / Trade Show

Powering the DENSO Brand: From Sparks to Speed

When it comes to powering a brand with horsepower, DENSO Auto Parts is in the fast lane. From customizing DENSO logos for high-octane marketing like the NHRA DENSO 2 Win Sweepstakes to dynamic advertising campaigns, product catalogs, videos, websites, photography, trade show booths, and industrial design, we’ve driven every creative project with precision and style. Buckle up — DENSO’s journey with us has been one for the books.

Branding with Horsepower

We transformed DENSO logos into marketing gold, making them the heart of campaigns like NHRA DENSO 2 Win and Team DENSO.

Visuals that Spark

Our ads put DENSO’s spark plugs in the fast lane — roaring down NHRA drag strips and lighting up print and digital alike.

Stories that Stick

We’ve crafted product catalogs, videos, and websites that go beyond the spec sheet, telling DENSO’s story of performance and reliability.

Gray tire tread motif illustration designed for DENSO marketing collateral or background graphic
Gray tire tread motif illustration designed for DENSO marketing collateral or background graphic

Branding That Wins the Race: Custom Logos & Unforgettable Campaigns

We took the DENSO logos and pushed them into overdrive, creating everything from sweepstakes and Team DENSO branding to the “Built With DENSO” campaign. These identity projects weren’t just logos — they were badges of honor, symbols of reliability, and rallying points for performance enthusiasts.

Ads That Pack a Punch: From the Racetrack to the Road

DENSO’s ads got a turbo boost — spark plugs blazing down NHRA drag strips, Cabin Air Filters winning the fight against allergens, and alternators getting their moment in the spotlight. Each ad proves that DENSO parts don’t just perform — they outshine.

High-impact ad featuring DENSO grille badge on gold vehicle, promoting trust and OE quality
Close-up spark plug ad for Iridium TT, emphasizing innovation and compact engineering
DENSO automotive parts ad showcasing coverage across domestic, European, and import vehicles
Spark plug ad comparing winning margins in NHRA drag races to DENSO's high-precision parts
Blue car ad promoting DENSO filtration products with bold visuals and “Built with DENSO” tagline
Auto interior ad showing a smartphone dashboard mount promoting DENSO’s interior product innovation
Rugged landscape ad with truck and DENSO parts for commercial and off-road vehicle performance
DENSO ad showing allergen-reducing cabin air filters with clean air metaphor and interior control panel
llustrated ad matching DENSO spark plugs to driver personalities with performance comparison
Winter driving scene ad showing comfort-focused DENSO HVAC parts for commercial and heavy-duty vehicles
Coffee mug and spark plug visual metaphor ad promoting easy installs and fewer returns with DENSO parts
DENSO First Time Fit ad featuring an automotive alternator and starter placed next to fly-fishing gear, promoting faster installs, fewer comebacks, and reliable performance for marine and automotive applications
DENSO auto parts ad featuring a fuel pump and performance racing gear, emphasizing speed and reliability
DENSO First Time Fit ad featuring an automotive A/C compressor with a baseball glove and bat in the background, emphasizing quick installs, low return rates, and more time for your favorite pastime

Print That Pulls Ahead

Our catalogs do more than showcase parts — they put DENSO’s quality front and center. From Iridium TT® spark plugs to oil filters and everything in between, each page reinforces DENSO’s commitment to engineering excellence.

Open DENSO diesel aftertreatment product catalog showcasing high-performance filter designs and product visuals, created by Dogs of Design
Open DENSO diesel aftertreatment product catalog showcasing high-performance filter designs and product visuals, created by Dogs of Design
Red and white DENSO product catalog cover mockup showcasing spark plugs, sensors, and auto parts

Lights, Camera, Horsepower: DENSO in Action

We hit record and brought DENSO’s products to life with videos that entertain and educate. From “What’s That Sound?” to “Shop Talk,” NHRA sweepstakes reveals to racing legends like Dan Fletcher and Clay Millican, every video delivers the thrill of DENSO in motion.

Your Digital Garage: Every DENSO Part at Your Fingertips

We built a Drupal website that’s as reliable as DENSO’s parts themselves. With part lookups, where-to-buy tools, and detailed product pages for everything from brake pads to fuel pumps, we made sure every customer gets exactly what they need, fast.

White Drupal logo on red background, representing the CMS used to build the DENSO digital parts lookup and e-commerce website

Where Style Meets Speed: The DENSO Digital Experience.

The DENSO website isn’t just a parts catalog — it’s an experience. From the bold, racing-inspired hero banners to the clean, intuitive navigation, every design element works overtime to get customers exactly where they need to be. High-impact visuals showcase DENSO’s performance edge, while the “Find My Part” feature puts product power at their fingertips. Whether users are on desktop, tablet, or mobile, the site’s responsive design ensures a seamless journey that feels fast, reliable, and distinctly DENSO.

Desktop mockup of DENSO sweepstakes campaign site featuring bold NHRA racing graphics and CTAs
PHONE mockup of DENSO sweepstakes campaign site featuring bold NHRA racing graphics and CTAs
Desktop view of DENSO auto parts website featuring intuitive navigation and product lookup tools
mobile screen denso air filter
Mobile mockup of NHRA DENSO 2 Win campaign showcasing sweepstakes and racing visuals

High-Performance, High-Definition

Every DENSO product deserves its moment in the spotlight. We photographed every spark plug, alternator, and sensor — individual shots and family groups — retouched and clipped to perfection. Because every detail matters.

DENSO AC Engine Cooling family of products Photography
Denso Iridium TT Spark Plug Photography
Denso Family of Products Packaging & Parts Photography
DENSO light duty alternator Photography

Built With It: Booth Design That Makes an Impact

For DENSO’s trade show booth at AAPEX in Las Vegas, we engineered a showstopper. The strategy: showcase product lines with new key product highlights, all wrapped in the “Built With It” campaign — a bold statement that DENSO parts power vehicles of every make and model. Inside and out, the booth was a dynamic, high-performance experience.

From Sketch to Spark: Industrial Design That Drives Performance

From concept to creation, we infused every DENSO project with industrial design that matches their engineering prowess. From spark plugs to assemblies, we transformed concepts into parts that perform.

Illustration

Concepting

3D Modeling & Rendering

Final Product