Access Unlocked. Security Redefined.
DoorKing
Industry: Access Control Manufacturing
What We Did: Branding / Website Design / Website Development / Print / Packaging / Video Production / App Design / Industrial Design / Advertising / Digital Marketing / Photography / Trade Show
Building DKS’s Digital Frontier: A Collaborative Partnership for Access Control Innovation
DKS WordPress Website Redesign: With over 25 years of collaboration under our belt, we know DKS inside and out. Our long-term partnership has modernized their digital presence and refined every part of their brand identity. From high-impact advertising and intuitive product catalogs to engaging videos, we’ve helped evolve every touchpoint. Every piece of the puzzle reflects DKS’s legacy of American-built security and their ongoing dedication to innovation.
A Digital Overhaul
DKS’s website was fully modernized, moving from Drupal to WordPress. As a result, the user experience is now streamlined, and every product, resource, and support document is easier to find.
Visual Identity
To reinforce brand consistency, we refined DKS’s corporate identity — subtly updating their timeless look while preserving the strong, American-built heritage they’re known for. Additionally, all design elements were aligned across digital and print touchpoints.
Product Powerhouse
Their product lineup was transformed into an intuitive digital experience. This update features dynamic visuals, easy part lookup, and instant access to tech support documents and dealer tools — all tailored to meet the needs of contractors and technicians alike.
The DKS Look: Clean, Corporate, and Confident
We established DKS’s corporate identity more than 25 years ago, and its strength has stood the test of time. With a design foundation that was solid from the start, we’ve subtly updated and refined the brand through the decades—modernizing its look while honoring its legacy. Montserrat and Sans Serif FLF keep things sharp and professional, while a bold palette of blue, red, and gray reinforces DKS’s dedication to American-built security and innovation.
Advertising That Performs: Creative That Connects
For DKS, advertising isn’t just an afterthought — it’s a key part of their brand story. From serious, data-driven pieces to playful, eye-catching campaigns, every ad is tailored to capture the attention of contractors, security pros, and property managers alike. Whether it’s a trade publication or a digital banner, our creative approach ensures every ad strikes the perfect balance between professional and a touch of humor — all while keeping DKS’s reputation front and center.
Everything Access: Catalogs that Showcase DKS’s Strength
We built product catalogs that bring DKS’s legacy to life. Every page reinforces DKS’s commitment to reliability and security — from barrier gate operators to telephone entry systems, each product gets its moment to shine.
Video Power: DKS in Motion
We brought the DKS story to life with a dynamic suite of videos. From product announcements that light up new releases to in-depth overview videos that dive into the features and benefits of each product, we made sure every detail shines. We collaborated with DKS marketing and engineers to produce Tech Support videos like the DKS Tech Tips series—guiding users through programming 1830 Series Telephone Entry Systems, setting up Cloud Account Manager features, and troubleshooting on the go.
Apps? We’ve got them covered too — including the DKS Relay Control app tutorials that empower property managers to manage relays with ease. And let’s not forget the company and accessory videos that showcase the DKS brand story, installation guides, and the innovation that powers everything they build. From the in-ground Model 6400 gate operator to the 9500 Series heavy-duty slide gate systems and the 1601 Octagonal Lighted Signal Arm, we made sure every product video is as compelling and clear as the products themselves.
Rebuilding DKS’s Digital Hub: A Smarter, More Accessible Website
When DKS needed a website overhaul, we moved them from a rigid Drupal setup to a flexible WordPress platform — giving their team the power to easily update content and keep pace with evolving products. We built custom product pages using Toolset, while Elementor enabled more dynamic marketing content. Essential plugins like CookieYes, Ally – Web Accessibility, and Yoast ensure the site is secure, inclusive, and optimized. The site now hosts 96 detailed product pages, 14 Easy Connect pages with software and registration tools, 60 company info and marketing pages, and 81 Tech Support pages — all engineered for intuitive navigation and a seamless user experience.
We Built More Than a Site: We Built an Experience
We didn’t just refresh DKS’s website; we engineered a smarter, more user-friendly hub. We implemented a new Product Selector that makes finding the right product quick and easy, plus consolidated all the details—activations, logins, and more—into one accessible place. We introduced intuitive icons to help users learn faster, along with three ways to find tech support documents: directly on product pages, via the main menu, or through a full document library. And with an advanced dealer locator, customers can connect to DKS experts with just a few clicks. Every feature was designed with one goal: to make DKS’s site work as hard as their products.
Picture-Perfect Security: DKS Through the Lens
We brought DKS’s products to life with high-resolution photography that showcases every angle and detail. From RF transmitters to traffic control systems, every product is presented to perfection.
Where Security Meets Strategy: DKS on Display
DKS’s trade show presence is more than a booth — it’s a showcase of innovation. Our design strategy spotlighted product lines while celebrating the company’s legacy of American craftsmanship, turning heads at every event.
Bold, Blue, and Unmissable
The DKS booth stands out with its striking blue palette and dynamic product displays, drawing visitors in and leaving a lasting impression. From slide gates to security systems, every element is designed to attract and engage.
Innovation in Every Detail: Industrial Design for DKS
Our industrial design approach ensured that every DKS product — from keypads to traffic spikes — looked as sharp as it performed. Working hand-in-hand with DKS’s marketing and engineering teams, we brought ideas to life through hand-drawn sketches, 3D models, and final prototypes. Form and function work together to create a product line that’s as reliable as it is innovative — from first sketch to final installation.
